PICTURE EXCLUSIVE: Woman means business! Sofia Richie flaunts her cleavage as she poses in a PLUNGING suit ... - Daily Mail

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Sofia Richie really took the plunge into her new role as a beauty brand spokesmodel.

In November, the 19-year-old was named as the new face of Nip + Fab, replacing former campaign star Kylie Jenner, and the skincare company has just debuted her first campaign, sharing the images exclusively with DailyMail.com.

In the images, Sofia wears a very low-cut suit jacket — with nothing underneath — and holds a variety of Nip+Fab products.

Scroll down for video 

Plunging in: Sofia Richie stars in her first campaign for skincare brand Nip + Fab

Plunging in: Sofia Richie stars in her first campaign for skincare brand Nip + Fab

Faves: he 19-year-old shows off a few choice products in the images
Faves: he 19-year-old shows off a few choice products in the images

Faves: he 19-year-old shows off a few choice products in the images

How low can you go? Sofia wore a very revealing Elizabeth and James jacket, closing the zipper at a single point just below her chest

How low can you go? Sofia wore a very revealing Elizabeth and James jacket, closing the zipper at a single point just below her chest

Show some skin in a sexy coat dress by Elizabeth and James

Elizabeth and James Cori Coat Dress

Available at Shopbop

Buy now

Move over Kylie there's a new sheriff in town! The new face of beauty label Nip + Fab is Sofia Richie and she replaces the youngest Kardashian/Jenner sibling as the latest brand ambassador.

The blonde beauty showed off the highly sought after products while wearing a long coat dress by Elizabeth and James.

Featuring a slim notched lapel and a two-way zipper this formal piece can show a little or a lot of skin, it's totally up to you!

Follow the link at right to Shopbop to snap up this lovely topper for $475. We'll be wearing ours with a lace bra and leggings on our next night out on the town!

And for more options, check out the gallery below with picks by Boohoo, Alexander Wang and more.

* PRICES MAY NOT BE AS ADVERTISED

Sofia kept it simple but skin-baring for the shoot, wearing black Elizabeth and James slacks and a matching calf -length suit jacket, also by the brand.

The $475 coat features a long zipper up the front, which Sofia wore fastened only at one point, just below her chest.

Her hair was worn back with a few wispy pieces hanging around her face, and she was accessorized with only cold earrings and two necklaces, which feature her first and last names.

Her make-up was understated, too — that is, except for one shot, in which she sported a dark purple lip. 

The shoot took place at the Bulgari Hotel in London in mid-November, just as her partnership with the brand was announced.

At the time, she was spotted leaving the launch and photoshoot, carrying a small black bag.

She also took time to pose for pictures with Maria Hatzistefanis, founder of Nip + Fab's parent company Rodial. 

Lady: Her makeup was mostly understated for the shoot, with nude lipstick, mascara, and highligher

Lady: Her makeup was mostly understated for the shoot, with nude lipstick, mascara, and highligher

Pumped: 'It was really exciting for me that they wanted to work with me,' she said of her partnership with the brand
Pumped: 'It was really exciting for me that they wanted to work with me,' she said of her partnership with the brand

 Pumped: 'It was really exciting for me that they wanted to work with me,' she said of her partnership with the brand

Hello: Maria Hatzistefanis, founder of Nip + Fab's parent company Rodial, said she first saw Sofia at New York Fashion Week last year and thought she was cool

Hello: Maria Hatzistefanis, founder of Nip + Fab's parent company Rodial, said she first saw Sofia at New York Fashion Week last year and thought she was cool

Fan: 'She has an edge and great confidence for her age. I love the way that she is so natural with her skin,' Hatzistefanis said of Sofia

Fan: 'She has an edge and great confidence for her age. I love the way that she is so natural with her skin,' Hatzistefanis said of Sofia

'I'm loving her style,' Hatzistefanis said, according to WWD. 'She has an edge and great confidence for her age. 

'I love the way that she is so natural with her skin. She has beautiful skin and her makeup is dewy, but very natural. I feel this embodies the Nip + Fab's philosophy.'

The pair met at New York Fashion Week last February, and Hatzistefanis was struck by Sofia.

'I looked at her like, "Oh my god who is this girl? She's so cool,"' she said. 'She had this kind of air of being someone special. That evening, I saw her again at the Alexander Wang show sitting front row. I found her from stalking her Instagram.' 

Sofia told the Daily Front Row that she'd been a fan of the brand for years when she was approached. 

'It was really exciting for me that they wanted to work with me,' she said. 'I haven't always been into makeup, but over the years, from working, I kind of got into it. I've been in clothes-driven campaigns — this was all about my face, skin, and hair. 

Moving on: Sofia replaced Kylie Jenner as the spokesmodel for the brand

Moving on: Sofia replaced Kylie Jenner as the spokesmodel for the brand

Something special: The model is also currently dating Scott Disick, the ex-boyfriend of Kylie's older sister Kourtney, with whom he has three children

Something special: The model is also currently dating Scott Disick, the ex-boyfriend of Kylie's older sister Kourtney, with whom he has three children

The simple life: Sofia has also taken to promoting skincare products on Instagram

The simple life: Sofia has also taken to promoting skincare products on Instagram

The shoot took place in London in November, after which she attended a launch party
The shoot took place in London in November, after which she attended a launch party

Flashback: The shoot took place in London in November, after which she attended a launch party for the collaboration

'Usually, I'm having to show off the clothes on my body rather than what's on my face.'

Surprisingly, Sofia also admitted that it was her dad Lionel Richie, not her mom, that got her into skincare.

'[At 13], I got my first pimple and my dad pulled me aside and was like, "I think it's that time in your life when you're going to need to take care of your skin,"' she said. 'My dad's a complete skin freak. He probably masks and goes to the dermatologist more than I do. 

'Considering I wear make-up and he's always around my sisters who work in the same industry and always wearing make-up, he's always told us to clean our skin as much as we can and definitely don't sleep in your make-up! He would literally disown me if I did that,' she went on. 

The launch of the campaign kicks off what looks set to be a busy 2018 for Sofia, who rang in the New Year alongside her boyfriend Scott Disick, the ex of former Nip + Fab spokesmodel Kylie's sister Kourtney, with whom he has three children.



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